
Tidewater Records
Identity · Sleeves
Overprint is a graphic design studio in Manchester. We make identities, print and type that refuse to whisper.
(01—04)
The letterforms carry the idea. Colour, grid and image are there to make the type louder.
Every mark in our work is drawn, set or printed by us. If we can’t make it, we don’t use it.
We layer colour to say something: overlaps, knockouts and misregistration are part of the message.
Big type still has to pass contrast, work with a keyboard and read aloud properly.
We design with the press in mind. Colours are built as separate plates that overlap, and the overlaps are part of the design.
The same idea works on screen. Our sites layer live ink with CSS blend modes, so there are no flattened images to download.
Clients come to us when a quiet brand isn’t getting noticed.
(Selected work)

Identity · Sleeves

Packaging

Editorial · Masthead & grid

Wayfinding

Type specimen
(How a job runs)
Every job runs the same four steps. Keep scrolling to follow a piece from sketch to press.

(C) Step 01 / 04
We listen, read everything you have and sketch fast. Nothing is precious yet.

(M) Step 02 / 04
We split the idea into its plates: type, colour, grid and voice. Each one has to work alone.

(Y) Step 03 / 04
The plates are lined up across print, screen and signage until they hit together.

(K) Step 04 / 04
Press checks, production files, guidelines and launch. You get everything you need to run it.
(The studio)

Three people in Manchester, working directly with every client. No account managers between you and the people setting your type.

Founder, creative director
Sets the idea and the type for every job. Trained as a compositor before moving to identity work, and still checks every proof by hand.

Type & motion
Draws the custom letterforms and makes them move. Looks after anything that has to work on a screen as hard as it does on paper.

Print production
Runs separations, press checks and suppliers. If a colour has to hit the same way on a sleeve, a sign and a website, it goes through her.